Copywriting is a valuable skill, especially if you are in business. Trying to win the hearts and minds of your audience with only words can be a tricky proposition. To help you achieve that goal, here are a few tips.
Benefits not features
If you’re trying to sell someone anything, you can’t just list off features. It doesn’t work. The human mind is lazy and won’t take that next step from feature to benefit. You have to do the work instead.
So, for example, instead of listing how much a vacuum weighs you would call it lightweight. Always highlight the benefit over the feature.
Make a connection
Conversational style copywriting is always going to be more appealing than dry, academic content. Always remember to talk to your audience. Use the word “you” and the word “we” frequently to help your audience feel you are talking directly to them. That connection is going to make a big difference in how well the reader responds to your copy.
Say what needs to be said without extra words. The more words you try to use the harder it will be for readers to understand. If they have to struggle to understand the content, they are going to have to struggle to care about the content as well. You don’t want that to be the case.
Along the same lines, keep the language simple. Now is not the time to show off your vocabulary. The golden rule is to write as if your audience had an 8th grade education. That means keep the words short and precise. And it also means if you have to share any technical information you should do so in as simple a way possible.