Hiring a copywriter is always a challenge, especially the first time. Your first inclination may be to narrow your search to only native English speakers but limiting yourself may end up hurting your chances of finding a reliable, affordable provider.
The main reason you may be concerned is that many foreign writers tend to charge a lot less than those from countries like the United States or England. They charge less for two reasons: to be competitive in a tough market and because they can. The cost of living in many of these other countries is much lower than in English speaking countries so the copywriters can live a very comfortable life charging fees that wouldn’t pay for a fast food meal in the United States. The price difference has nothing to do with quality and, hopefully, won’t be your main consideration.
Choosing between different copywriters
The biggest consideration should be the quality of the writing. After all, you need good writing to make your project a success. And that’s why you should be open to all potential copywriters, regardless of their locations. Let the samples make the decision for you. If you’re torn between different copywriters, then let the price differences become a factor.
Another factor may be your time frame. If you have a tight deadline, you might also be better off choosing a foreign copywriter because they very often work on a team with multiple writers sharing the duties to complete large projects more efficiently. Freelance copywriters in other countries are more likely to work alone which could be a drawback if you need work done immediately.
The bottom line is that the nationality of your copywriterwriter should have nothing to do with your final decision. Let the quality of the submitted samples be your guide.
Freelance Copywriters from Pakistan: Efficient, Professional, Accurate
Pakistan is the sixth most populous country in the world, and its largest city, Karachi, is the ninth largest city in the world, with a population of exceeding 12 million. Like most other nations, Pakistan is now experiencing the effects of globalization on its economy and workforce. Many outsourced service jobs from the United States are now going to Pakistan, helping the country support a growing middle class. One Pakistani industry that has benefited is that of freelance copywriting.
In recent years, Pakistani newspapers and other media have experienced explosive growth, the likes of which Pakistan has never seen before. Print media have expanded into electronic media, and Pakistan has embraced this change enthusiastically.
Because political changes allowing a more open media have dovetailed with the growth in electronic media, Pakistan is experiencing a quiet revolution with media being the engine of change. And the country is becoming a hub for providing top quality copywriting services.
Freelance copywriters from Pakistan are uniquely qualified to provide the world with grammatically clean, effective copy, written in English. Pakistan has received much international attention in recent years, and the country’s writers have grabbed the opportunity that media exposure has provided.
English is Pakistan’s official language, while Urdu is the national language. With the media growing, and with outsourcing making it possible for skills to transverse boundaries and time zones, freelance copywriters from Pakistan are making a reputation for themselves as versatile writers who produce a high quality product with a fast turnaround time.
Copywriting firms in Pakistan take advantage of outsourcing, too, hiring writers from Europe, Canada, and the United States. Freelance Pakistani copywriters are able to produce good copy that is very reasonably priced. Examples of these products include: original articles, website content, blogs, optimized copy for higher search engine rankings (SEO), corporate promotional materials, press releases and content for print media such as magazines, product reviews, and catalog copy.
Freelance copywriters from Pakistan are uniquely skilled in website optimization and e-marketing. Talent can be hired on a per-document basis, or more extensive services can be hired on a retainer/monthly fee basis.
There is no doubt about it. The world economy is changing as it never has before. Corporations are casting their nets worldwide to hire the best copywriting talent, and their increasing satisfaction with Pakistani writers is causing success in media content to snowball in that country. Pakistan’s location in the heart of many cultures and its importance to the region and the world have made buyers of English language content look take a closer look. Extensive writing and media resources are quietly but decidedly revolutionizing the production of high quality copy in Pakistan.