There are many things to consider when it comes to optimizing your website for search engines. Keywords are the most important things. The factors to consider include keyword density, variety, and the proper way to use them.
Choosing your keywords for SEO
Knowing which keywords to use is vital. If you don’t know the words users are typing in the search engines, then it will be hard for you to get started. Think of all of the words and phrases users will type into the search engines to look for the products or services you offer. These will be your keywords.
You shouldn’t have just one keyword. Instead, you should have many different words and phrases to include in your content. If you use just one word, you are limiting yourself. Not everyone uses the same term for the same item. Think of the terminology used by people that is different.
Its all about keyword density
Density is important. This is because the person that is listed first on the search engine has the optimum keyword density on their website pages. You need to have the keyword listed adequately on your website (without sacrificing copy relevance to visitors) in order to rank as high as you can on the search engine directories.
Keep it flowing and natural
Another factor to remember about keywords is that you need to be natural when you use them. You cannot hide them in the background of your web pages and you cannot just list keywords. They must be listed naturally so you are following the proper guidelines with the search engines. Also, never pack your content so full of keywords that the information the users are reading is confusing. This can be bothersome and just cause users to go elsewhere. The search engines also frown upon this in deciding where you shall rank.
Keywords are very important when it comes to search engine optimization. You need to use enough keywords for proper density (generally between 1-1.5%), a variety of keywords, and the right words in your content. When the wrong words are in your content, you will have problems.